dpgp78 is a collaborative duo consisting of artists kimjihwan and minsungsig. Positioning themselves as playful disrupters working from within the art ecosystem, they aim to probe the existing structures of the art market. Through playful and pointed interventions, their works subvert standard practices of circulation, ownership, and value.

dpgp78 presents Cute Concept (2025), a swarm of 103 airbrushed styrofoam bees, each available for purchase at 40 dollars. They are sold with a stipulation, limiting purchases at one bee per person. This gesture borrows from retail vocabularies, and continues a query from their 2023 exhibition Letsing digging at Whistle, where works were sold using a “2+1” rule, humorously reconfiguring gallery transactional norms. dpgp78 transforms the act of ownership into a realm of playful negotiation, allowing alternative modes of exchange and engagement to emerge.